Orbotech re-brands to align with its new strategy

YAVNE, ISRAEL, May 26, 2015
Can electronics manufacturing be classified as a language? According to Orbotech Ltd. (NASDAQ:ORBK) CEO Asher Levy, the answer is an unequivocal yes.

“Reading, writing and connecting through conversation are the major cornerstones of every language”, says Levy. “Electronics manufacturing ‘literacy’ covers all of these bases: AOI (Automated Optical Inspection) equipment is all about reading – you need to be able to study, inspect and verify the ‘script’ of key electronic elements such as printed circuit boards and flat panel displays. Direct Imaging, automated rework, metallization on multiple substrates and the advent of printed electronics – all of these are indicative of electronics writing. And producing advanced multi-stack packages requires proper connecting so thatelectronic components can engage in conversation”.

The language analogy indeed runs deep. Orbotech has chosen The Language of Electronics concept as its new tagline to spearhead the Company’s current rebranding effort, reflecting the highly proactive research and development and various commercial growth strategies it is pursuing.

Orbotech’s AOI systems have long been standout solutions in electronics reading, earning them a significant market presence in equipment deployed for the inspection of printed circuit boards (PCB) and flat panel displays (FPD). In recent years, its cutting-edge electronics writing offering, including DI (Direct Imaging) and AOR (Automated Optical Rework) systems, continues to develop and diversify in terms of scope and innovative product introductions. The company’s electronics connecting offering includes UV cutting-edge laser drilling systems and CAM (Computer Aided Manufacturing) solutions. The recent acquisition of SPTS, an industry leader in Etch, Physical and Chemical Vapor Deposition for Micro-Electro-Mechanical Systems (MEMS) and advanced packaging, is an important strategic move that further enriches Orbotech’s extensive portfolio.

Levy expands: “The Language of Electronics encompasses much of Orbotech’s current offering and gives us a lot of wingspan for diversification. If you look at today’s automated electronic components manufacturing environment, it would seem that this total package of literacy – electronics reading, writing and connecting – can make a strong contribution towards the creation of the smart devices of tomorrow. The developing designer-driven agenda – for flexible and foldable devices, the connected car, the IoT and advanced wearable electronics – are all within reach. By saying that we are masters in this richly complex language, we are declaring that Orbotech is a significant enabler in many aspects of realizing designer dreams on the electronics manufacturing floor.”

About Orbotech

Orbotech Ltd. (NASDAQ: ORBK) is a global innovator of enabling technologies used in the manufacture of the world’s most sophisticated consumer and industrial products throughout the electronics and adjacent industries. The Company is a leading provider of yield enhancement and production solutions for electronics reading, writing and connecting, used by manufacturers of printed circuit boards, flat panel displays, advanced packaging, micro-electro-mechanical systems and other electronic components. Virtually every electronic device in the world is produced using Orbotech systems. For more information visit: http://www.orbotech.com/.

For further information, visit www.orbotech.com


Ann Michael

Senior Corporate Marketing

Communications Manager

Orbotech Ltd.  Tel: +972-8-942 3148


Anat Earon-Heilborn

Director of Investor Relations

Orbotech Ltd.

Tel: +972-8-942-3582

Cautionary Statement Regarding Forward-Looking Statements 

Some of the materials contained on this website (including in press releases, webcasts, presentations, posts and other places) contain forward-looking statements and are subject to the Safe Harbor provisions created by the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, future prospects, developments, business strategies and industry trends and involve certain risks and uncertainties. The words “anticipate,” “believe,” “could,” “will,” “plan,” “expect” and “would” and similar terms and phrases, including references to assumptions, have been used in this website to identify forward-looking statements. These statements are only predictions and actual events or results may differ materially. We refer you to the documents KLA Corporation (“KLA”) files from time to time with the Securities and Exchange Commission, specifically, KLA’s most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.  These documents contain important factors that could cause the actual results to differ materially from those contained in projections and other forward-looking statements including, among others, volatility and cyclicality in the semiconductor equipment industry and other industries in which KLA and its subsidiaries operate, potential fluctuations in operating results and stock price, international trade and economic conditions, the ability to compete successfully worldwide, management of technological change and customer requirements, fluctuations in product mix within and among divisions, the timing and strength of product and service offerings by KLA and its subsidiaries and its and their competitors, intellectual property obsolescence and infringement, and factors associated with key employees, key suppliers, acquisitions, and litigation. Additional factors impacting the business of KLA and its subsidiaries include integration between KLA and its acquired companies, ability to achieve synergies and other benefits of acquisitions in the timeframe anticipated, if at all.

KLA and its subsidiaries assume no obligation to update the information in this website (including press releases, webcasts, presentations, posts and other places) to reflect new information, future events or otherwise, except as required by law.


This site is provided by KLA (or its subsidiaries) on an "as is" basis. None of KLA and its subsidiaries make any representations or warranties of any kind, express or implied, as to the operation of the site, or the accuracy or completeness of the information, content, materials, pricing, services, or products included on this site. Product specifications and prices are subject to change without notice, and products may be discontinued without notice. None of KLA and its subsidiaries will be liable for any damages of any kind arising from the use of this site, or the material that is provided on this site, including but not limited to direct, indirect, special, incidental, punitive, or consequential damages.